Charlesworth China offers a range of marketing services that can be put together on a 'pick and mix' basis to create a bespoke marketing plan. These plans can be designed to operate in conjunction with any of our agency agreements, or simply provided as a one-off service.
The range of individual marketing activities includes:
Advertising
In catalogues distributed by the major Chinese import agencies; in key Chinese journals or other publications and in our own newsletters, distributed quarterly to major libraries.
Chinese Web Site Development
Selected pages from a publisher's web site can be translated into Chinese and hosted by Charlesworth China, with regular updates and email alerts to promote the availability of new content.
Development of Marketing Materials
Translation, design and production of leaflets, posters etc, in print and electronic formats.
Exhibitions, Conferences and Meetings
Charlesworth China will attend all major meetings of librarians hosted by import agents and other buyers. Promotional opportunities at these events include the distribution of printed leaflets or posters, staffing of exhibition booths and, in some cases, speaking engagements.
Academic Conferences
We can identify the key meetings in China for specific academic disciplines and arrange representation (promotional opportunities as above).
Targeted Mailing and Telemarketing
Our extensive database of Chinese universities and their major academic disciplines allows us to identify potential library buyers and construct targeted campaigns using email, printed leaflets and direct telephone contact. Such campaigns can be focused on driving both new and renewal subscriptions.
Library Promotion Visits
Promotional events can be organised with individual libraries as a follow-up to targeted marketing.
Links with the Chinese Academic Community
We can work on behalf of societies to identify similar organisations in China to foster mutually beneficial links.
Market Research
Specific market research projects can be undertaken by Charlesworth China, costed against a defined specification and agreed methodology.
The range of individual marketing activities includes:
Advertising
In catalogues distributed by the major Chinese import agencies; in key Chinese journals or other publications and in our own newsletters, distributed quarterly to major libraries.
Chinese Web Site Development
Selected pages from a publisher's web site can be translated into Chinese and hosted by Charlesworth China, with regular updates and email alerts to promote the availability of new content.
Development of Marketing Materials
Translation, design and production of leaflets, posters etc, in print and electronic formats.
Exhibitions, Conferences and Meetings
Charlesworth China will attend all major meetings of librarians hosted by import agents and other buyers. Promotional opportunities at these events include the distribution of printed leaflets or posters, staffing of exhibition booths and, in some cases, speaking engagements.
Academic Conferences
We can identify the key meetings in China for specific academic disciplines and arrange representation (promotional opportunities as above).
Targeted Mailing and Telemarketing
Our extensive database of Chinese universities and their major academic disciplines allows us to identify potential library buyers and construct targeted campaigns using email, printed leaflets and direct telephone contact. Such campaigns can be focused on driving both new and renewal subscriptions.
Library Promotion Visits
Promotional events can be organised with individual libraries as a follow-up to targeted marketing.
Links with the Chinese Academic Community
We can work on behalf of societies to identify similar organisations in China to foster mutually beneficial links.
Market Research
Specific market research projects can be undertaken by Charlesworth China, costed against a defined specification and agreed methodology.
